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By: Therese Eko Setyowati (LESMAN, Boyolali - Central Java)

 Monday, May 19, 2008

With increasingly open market in organic products, the quality of quality assurance at all levels (farmers, farmer groups, traders and consumers) is essential. This quality assurance is key to sustainability is the product market.

 

 

One model is product quality assurance with the Internal Model Control System / ICS (Internal Assurance System). ICS itself is literally a documented quality assurance system, which permits the certification body to delegate the annual inspection of all group members individually to institutions / units of service that has been certified.

That must be understood is that quality assurance of products designed by the group is to convince consumers that they produce quality products is in accordance with production standards and standards of consumer products required.

In developing the ICS, which is reflected to travel the process of strengthening the organization that became the main key of success of the organization of farmers and organizing products to be marketed. Market orientation should also be considered, both the local market, national, or international. Since organizing a series of product and marketing direction will affect the strategy in running ICSnya.

Why Organizing farmers have to be strong, because without kesolidan group and good group mechanism, then the work can be done ICS will not maximally, because a commitment from all members and staff to measure the success of quality assurance of products arranged so that internal conflicts can be resolved.

Therefore the application of the ICS in a group must begin with an understanding of the ICS itself, arrange organ ICS, build organizational mechanism, the purpose ICSnya, ICS organizing region, organized basis, commodity options, target market, standard-setting process of organic production, as well as product specifications .

Implementation of ICS in the group takes a long time process, so that acceleration can be done is a must in support of organizational readiness to manage the ICS.

So far, the constraints are quite severe in the organization of insurance products through ICS is a member of the product market. ICS member in charge of marketing the product, so the role of ICS is not only a guarantor institution of product quality at the group level but also institutional members of product marketing. So that marketing and market choices, from the beginning to be established and agreed upon by all members of the ICS.

Some aspects and capabilities that will support the success of the ICS include: infrastructure, market information, network marketing, mediation, negotiation, capital, and existing regulations (regulations, standards, laws, and local cultural norms).

And to support the dynamic function of the institutional guarantor of quality products there must be a member of a sustainable capacity development for organ ICS (members and managers) itself.

"Life Organic Agriculture of Indonesia!"
The road is still long and we need real action to build the organic market as evidence beneficial to farmers Organic Farming